Long tail Keywords are all the rage these days and for a good reason. As the number of advertisers and content publishers increase in size, there is less and less of the high traffic generating single word keywords or head keywords left to compete for. If you are a content publisher, it is getting harder and harder to optimize for…

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An Ad Impression in the online advertising context, represents a single visual display of an ad in the user’s browser. It does not account for whether the user interacted with ad or not. It is counted as an impression every time an ad is fetched from the server with the intention of being displayed to the visitor on a webpage. Ad…

Impression is a technical term that can used in various different contexts to denote essentially the same concept. However depending on which product you are referring to, and depending on the context you are alluding to, it takes a slightly different meaning. The term is used in ad networks such as Google Adwords or Google Adsense, search engines such as…

If you are using Google Adsense on your blog or website, you already know how important it is to know what exactly is generating revenue. Is it a particular page, or a particular ad slot or an ad of a specific size etc etc. There are so many variables that affect the revenue and many of it is unique to your…

Google Adsense uses various different techniques to match the ads from advertisers to the users. Section targeting can help your web site to display relevant ads to the user. In Display Networks, Adsense uses mainly three distinct ways of displaying the ads: Interest Based: The ads are matched based on the interests of the user. This usually requires identifying the…

Google adsense works by matching relevant ads to your content on your website or blog posts. By default, all the ads in the adsense network have the potential to be shown on your website depending on the your settings, content, the advertiser’s preferences and match types. This post deals with blocking ads from your own website as a publisher and not as…

RPM is an abbreviation for Revenue per Mille. (Mille being Latin for thousand). So, Page RPM refers to the Revenue earned per thousand views of a webpage. Page RPM is also referred to as the eCPM in the Google Adsense interface. The page RPM is calculated by dividing your total earning from the ads shown on a webpage by the total number of page…

Google Adsense provides you with various different ad formats that can be displayed in varied ad sizes on your web pages. Google provides you with different ad sizes that you can choose from, to better suit your web design. I have classified these sizes to four major categories but you can use any of them anywhere on the webpage. Horizontal…

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Google Adsense provides a wide range of ad sizes for you to choose from, so that it can fit into almost any website design and templates. Each of these sizes can be also configured to show various different types or formats of ads as you seem fit. There are several different types of Google Adsense ad formats that you can…

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